From photo shoots, to various meetings we have been preparing to launch the “Pennies for Life” campaign at Westfield. This campaign will run on the on the digital billboards in Shepherds Bush, Eat Street, on the 25th & 26th February 2012, for one weekend only.
On October 19th 2011 the MicroLoan Foundation won £50,000 in Ocean’s The Art of Outdoor Digital Competition, thanks to a creative concept designed by DLKW Lowe, the award-winning global advertising agency. We are working hard to make this campaign a success as we are really excited about it!
Individuals will be encouraged to make a donation by texting their name, as soon as we receive a text, the donor’s name will be seen on the poster with a thank you and a handful of pennies will then make up the photo. The more donations made, the more the pennies will fall into place and create a photo of an African women.
Our vision can be demonstrated in the video below:
This is a really wonderful campaign and we are really excited about it, we hope you will all join us too!