Deborah Meaden BBC Lifeline Appeal – May 17th

We are delighted to announce that we will be the subject of a BBC Lifeline Appeal being aired on Sunday May 17th presented by Business Leader and Micro Finance advocate, Deborah Meaden.

BBC Lifeline, a monthly charity appeal, works with charities to highlight important issues, such as poverty and health, facing the world today, encouraging viewers to understand the plight of those less fortunate and raise awareness of the charity.

So how can you help?

#StartSomething – Start Spreading the Word

We will be upping our social media activity around the event, via Facebook and Twitter, including every week sharing inspirational stories from some of the many women MicroLoan supports. The underlining theme of this work is our new #StartSomething Campaign.

We need your help more than ever to ensure as many people as possible tune in. So please retweet us, use the hashtags in your tweets below and let’s work together to get the word out.










Catherine Jacobs story for BBC Lifeline

Ten years ago, Catherine was making a small living buying fish from local fishermen and selling them at a nearby market. She then received her first loan from MicroLoan Foundation, which she initially used to buy a net to allow her to fish herself. After a string of successive loans, Catherine made enough money from her increased fish sales to purchase several boats, and now has several fishermen working for her, catching fish which she sells at the local market.







The impact the loans and training Catherine has received have had on her life cannot be underestimated. She has saved enough money to build her own house, housing 18 members of her family. She pays for her grandchildren to go to school, and financially supports various other extended family members.

More recently, Catherine has bought and installed a water tap outside her house. She also buys and sells goats, and is planning to purchase some land nearby and build a house which she can rent out for a profit.

Understandably, Ambrose, Catherine’s husband, is incredibly proud of her.







As she says herself, none of this would have been possible without the help of MicroLoan Foundation.


Inspired by this story? Don’t forget to tune in to watch the BBC Lifeline appeal for MicroLoan. 

Start Donating – StartSomething for MicroLoan

You can start transforming lives todaySupport and empower women like Catherine by donating:


TEXT: Text MICR22 & £5 (or an amount of your choice) to 70070.

Telephone: 020 8827 1691

For full details, please visit: 

Or if you wish to start your own StartSomething event for MicroLoan, please visit our StartSomething page.


Thank you for your support!