MicroLoan Foundation sells ad space to UK entrepreneurs to empower African women

Buy a poster build a business campaign
From the 27th July, two hundred advertising posters are appearing on the London Underground, all of which have been purchased by entrepreneurs and woman-led start-ups in the UK, to help support the work of MicroLoan Foundation (MLF).
In a twist on the traditional charity advertising, the poster campaign has successfully sold up to 200 ad spaces, kindly donated by Exterion and Total Media. The money raised from selling the poster sites will help to empower women in rural Malawi and Zambia to start up their own businesses. The profits from these businesses allow them to pay back their loans and lift their families out of poverty, paying for vital food, education and shelter.  Each UK business taking part had a unique poster designed by creative leading advertising agency DLKW Lowe.

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Female-led companies have taken advantage of the opportunity to promote their business whilst simultaneously supporting entrepreneurial women in rural Africa. A total of 80 companies, ranging from osteopaths to sweetshops, burger bars to recruiters, have participated. With a minimum donation of £100 per location, the campaign is in the unique position of having already raised an incredible £20,000, aiding MLF’s vital work.

Commenting on the poster campaign, Peter Ryan, CEO of Microloan Foundation, said, “This poster campaign has been brilliant on so many fronts. Using the generous donation of media space from Exterion and Total Media, along with the creative minds at DLKW Lowe, we were able to generate more income and support from the 200 static posters than initially seemed possible. The motivation from the poster buyers to get involved was both generous and humbling; in many cases, it gave them an affordable opportunity to use this type of media for the first time. The £20,000 generated will help almost 300 women in some of the poorest parts of Africa to start micro businesses that will lift themselves and their families out of poverty. I urge everyone who sees one of our posters to share it with their online communities using #SeeAPosterHelpABusiness to help us raise awareness for the campaign.”

The money raised through the sale of the posters and follow-up donations triggered by these will provide hundreds of women with the loans and support they need to work their own way out of poverty. In addition, the posters will raise much needed awareness for our cause, so we can start transforming more lives, ending the cycle of poverty.
To show your support and to get involved, if you spot one of the posters let us know by sharing the image on Twitter with the location and tag #SeeAPosterHelpABusiness
On behalf of all the team at MicroLoan Foundation, we would like to say a massive thank you to DLKW, Total Media and Exterion, as well as to all the businesses that generously donated to this campaign.
Garden Solutions
Two Little Boys Ltd
Secret Linen Store
Entrepreneur First
Scarlett and Mustard
Black Swan Osteopathy
Like Mary
Osborne Nash
Hache Burgers
City Pups
Frugl ltd.
Wishwant Ltd
Make Your Words Work
Club Sports London
Miradorus Ltd
Feng Shui Consultancy
Upper Street London Ltd
Backlash Press
Clean Heels Ltd
The Detox Kitchen
Trekstock Limited
Zealify Limited
Studio Octopi
Thames Baths
Fashion Bloc
Don’t Buy Her Flowers
Skin & Tonic
Think Bulgarian
The Wise House
Kokoso Skin Ltd
TopLine Comms
Iver Academy
People Puzzles Ltd
Step Outside Guides
Third Solutions
Yellow Lolly
Tease and Totes
Doddle Bags
My Expert People
Love Letters London
Recharge Reiki
UnBEElievable Health
Maternal Serenity
Slingshot Sponsorship
Turning Earth Ceramics
Alice Davies Coaching
Elif Kose
Suzie Lee Kay
De Mamiel
Enterprise Jungle
Attica Communications
Pilates PT
The Parent Practise
MMCS Limited
A L’Etage 2
Calm for Kids
Umundu Ltd
Smart Egg
Big Green Door
Total Media
Engage Fundraising
Made you something Ltd
Gormley & Gamble
Pinktrotters Ltd
Subject Matter Art
Sweet Virtues
Shared Living London