Pennies for Life World Record Update

Thanks to everyone’s help we have raised an amazing £11,000 so far and there’s still a lot to be counted.

With the record only five months away the pace is really picking up with loose change flying at MicroLoan from all directions. We really need to keep it that way.

People all over West London are pitching in collecting all their spare unwanted change so we can hit our target of £40,000 in order to break the World Record. Thames Christian College are busy collecting as are the lovely staff at the Chartered Society of Physiotherapy.

The location for the World Record has also been confirmed. A really special thank you goes to the staff and pupils at Chiswick Community School who are very kindly donating the use of their school grounds to us in early July.

Corporate Sponsorship

We are now inviting sponsors to engage in our World Record breaking event and we would welcome the support of any organisations you think may like to support it. As well as the publicity associated with the event there will be many opportunities for brand awareness and exposure before, during and after it.

We are fortunate to have secured the support of advertising giant DLKW Lowe (whose clients include Morrisons, E.on, and WH Smith) and PR agency Axicom (Dell, Panasonic, BT for example) to maximise publicity associated with the event. We have already obtained media backing from the Guardian and the Financial Times for the campaign.

For more information about the event or if you are interested in being involved, please contact [email protected]