Job Outline – This is a role for an organized and driven self-starter, who can demonstrate skill in social media management and digital marketing. Working in a small communications team, your main responsibility will be driving growth in MicroLoan’s online audience in the USA. You will achieve this by supporting the Communications Manager with a range of digital marketing tasks such as community outreach and engagement on social media, scheduling social media posts, researching ideas for posts, and designing on-brand marketing materials. Should the individual show the desire and aptitude, there will be the opportunity to take on further marketing and communications responsibilities based on their skillset. We ask for a minimum time commitment of 8 hours week, but we would love for you to dedicate more time if you are able. We also ask for a minimum commitment of 6 months and ideally longer.
• Community engagement on MicroLoan’s USA social media platforms to drive growth
• Promptly responding to MicroLoan’s comments/tags on social media with careful consideration for MicroLoan’s reputation and voice
• Proof reading social media posts to ensure there are absolutely no grammatical errors and ensuring the posts are written in American English
• Scheduling social media posts using applications such as Hootsuite and TweetDeck
• Promoting our campaigns, events, success stories and information over social media in a way that is consistent with MicroLoan’s branding and social media strategy
• Influencer and celebrity outreach during campaigns
• Suggesting new ideas for posts in line with research/information published by organisations such as the UN, or international development news
• Keeping track of and analysing the performance of social media posts and campaigns
• Advising the Communications Lead on which posts perform best, making helpful suggestions to influence our social media strategy
• Occasional creation of ad-hoc marketing materials such as stories, infographics, leaflets and posters, with strict adherence to MicroLoan’s brand guidelines
• Social media ‘listening’ so we are always aware of news and trends which are relevant for us
• Researching hashtags, new people to follow (prospective celebrity partners, business partners, and people interested in our work (prospective donors))
• Online engagement including on others’ posts to improve our outreach
• Excellent attention to detail
• Proven success in building and nurturing an online audience on social media
• Knowledgeable about Instagram, LinkedIn, Twitter and Facebook and driving growth and engagement on all of these platforms (even if self-taught) including using hashtags, social media ‘listening’, understanding creatives that work well, using the insights tool
• Proficient on Canva
• Excellent written communication skills
• A pro-active person with the ability to work independently
• Excellent interpersonal skills, enthusiasm and the ability to prioritise and use own initiative
• Passionate about MicroLoan’s mission with an active interest in international development
• Desired: knowledge and experience of using social media advertising
Please apply by submitting your CV and a cover letter to [email protected]. Applications without a cover letter will not be considered. Please note we are recruiting on a rolling basis.
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